Program Overview
In this video series, we will delve into the keys to effective discovery – the first step to helping clients realize the value of digital transformation. We will explore: a framework for solid discovery, empathetic storytelling, and the role of industry outcomes in aligning solutions to issues about which your customers actually care.
5 Courses
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In this final module, we will explore how this and other techniques that make up good discovery culminate in creating the building blocks for a solution vision.
In this module, we’ll cover the importance of identifying the quantitative objectives and success criteria behind that experience.
In this module, we’ll focus on how good discovery helps sellers uncover the emotional context of an experience, and how we can use this context to drive change with customers.
In this module, we’ll discuss the tendency for sellers to underestimate the need for in-depth discovery, and a framework which sellers can use to better uncover a customer’s current situation.
In this module, we’ll explore how the paradigms of digital transformation and disruption are key to every discovery process.